Private staff placements.

Referral-led. Relationship-driven.

Fifteen years. Royal families, UHNW households, entrepreneurs, and private estates across the UK, Europe, the United States, and the Middle East.

Founded by Elaine Braid in 2011.

as seen in -
why poppy lane?

Built by people who understand the standard.

Our team have managed events with eight-figure budgets, operated some of the largest private households in the world, and built careers inside environments where the standard for everything is absolute.

About Poppy Lane

Our work is confidential. Our clients trust us completely. That trust has been built over fifteen years, one placement at a time.

Experience at the top

They know what this world requires because they have lived and worked at the top of it.

Every detail handled

We handle NDAs, contracts, and every element of the process, from the first conversation to the final placement.

The right placement takes time

A placement done properly takes exactly as long as it needs to. The priority is always the right person, not the fastest answer.

UNDERSTOOD

You already know what you need.

You have a household, or several. What you need is someone who understands all of that before you have to explain it.

That is who we are.

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Dubai

Business Bay

London

Notting Hill
london & dubai

Based in Notting Hill and Business Bay.

Poppy Lane is based in London and Dubai, working across the UK, Europe, the United States, and the Middle East.

insights

What we are seeing in private staffing.

Most of what shapes the private staffing market never makes it into the press. It moves through relationships and private offices, through decisions that are never discussed publicly.

May 6, 2026
Family offices

What family offices are actually looking for right now

Hiring trends, the roles in demand, and what has changed.

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May 6, 2026
Private staffing

Ski season, summer season, and the art of the rota

Seasonal staffing, how the best households plan ahead, and why last-minute rarely works.

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May 6, 2026
Wealth and lifestyle

Where the money is moving and why it matters in 2026

Wealth migration, political shifts, and what it means for private staffing demand globally.

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private clients

Not a single home. Not a single need.

Our clients are not defined by a single home or a single need. They have families spanning generations, properties across continents, and a standard they apply to everything. We look after all of it.

speak with us