about poppy lane

A boutique firm for a private world.

Founded by Elaine Braid in 2011, Poppy Lane has become one of the most recognised names in private staff placement globally.

founded in 2011

From a boutique London firm to a recognised global name.

Poppy Lane was founded by Elaine Braid in 2011. What started as a boutique London firm has become one of the most recognised names in private staff placement globally.

Today, we work with royal families, UHNW households, family offices, and private estates across the UK, Europe, the United States, and the Middle East. Almost all of our clients come to us through referral. Most have been with us for years.

the right fit

We are here to help you think through what you actually need, and then find the right person.

private clients

Not a single home. Not a single need.

Our clients are not defined by a single home or a single need. They have families spanning generations, properties across continents, and a standard they apply to everything. We look after all of it.

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