
Founded by Elaine Braid in 2011, Poppy Lane has become one of the most recognised names in private staff placement globally.


Poppy Lane was founded by Elaine Braid in 2011. What started as a boutique London firm has become one of the most recognised names in private staff placement globally.
Today, we work with royal families, UHNW households, family offices, and private estates across the UK, Europe, the United States, and the Middle East. Almost all of our clients come to us through referral. Most have been with us for years.
At any one time we take on a limited number of briefs, because that is the only way to do this properly. We are selective about who we work with, and equally protective of our candidates.
The people we represent have trusted us with their careers. We protect that.

Our clients are not defined by a single home or a single need. They have families spanning generations, properties across continents, and a standard they apply to everything. We look after all of it.
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Poppy Lane Placements is a referral-led private staff placement firm working with royal families, UHNW households, entrepreneurs, private estates, and family offices across the UK, Europe, the United States, and the Middle East.